1. Vary the keywords in your link ‘anchor’ text Unless you provide only one product or service the chances are you will want to rank for many key phrases. One way to help achieve this objective is to change the link text you want all new sites to use periodically. Vary the anchor text slightly [...]

One of the most overlooked strategies to improve search engine rankings is building your link reputation. This link popularity strategy is just as important or equal to creating keyword rich content pages. What is link reputation? This is defined as the anchor text or link text of a backward link. Anchor text is the text [...]