What’s the difference? For those who aren’t quite clear what the term “natural” or “organic” search engine-listing means, they describe the “editorial” search results on any particular engine. These results are professed to be non-biased – meaning that the engine will not accept money to influence the rankings of any individual sites. This is quite [...]

Media Planning for Smarties You say you’re ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company’s website? Understanding the benefits and pitfalls of these different forms of [...]

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn’t it? Does it mean that people are frivolous & go around making irrational purchases [...]

If you have been marketing on the internet for any length of time you have surely heard that reciprocal linking is a great way to boost your google page rank as well as your search engine ranking. But what does reciprocal linking actually mean? Reciprocal linking is a joint venture of sorts between you and [...]

Increasing the length of time a visitor is on your website will dramatically improve your conversion to sales. Use these ten points to check you are prolonging to stay of your visitors. 1. Offer a free ebook that’s published right on your web site. They would have to stay at your web site to read [...]

So you’ve finally decided it’s time to create your own Web Site. After all, your friends and business associates have one and you don’t want to be left behind on the Information Super Highway. Great Web Sites all have a few common elements about them, and that’s what I’ll be discussing here. It’s usually a [...]

Does the length of your website’s domain name registration affect the search results at Google? This question has come up recently and a lot of website owners have been wondering about it, especially since it was mentioned in a patent awarded to Google in April. According to the patent, “Certain signals may be used to [...]

Okay, I’ve had to change web hosts half a dozen times in the last year and I’ve noticed a pattern. It’s a very clear and simple pattern, actually a series of behaviors on the part of web hosting companies. These behaviors cause these companies to lose customers and gain poor reputations. To sum it all [...]

When you first start out trying to get a site on the Internet everything seems so confusing. Obtuse acronyms flow freely through the ‘Beginner Friendly’ information sites and definitions can be hard to come across. The main reason for this is that the Internet and the process of getting a website online is really very [...]

When we begin our journey in the ecommerce world, it is easy to fall into traps by simply overlooking most important checklists in our decision making in regards to web hosting. It is easy just to consider the disk space provided when selecting hosting company and other less important features which we do not need [...]