Thaidoweb 2008

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say “No Comment” and miss an [...]

We all need traffic. It’s the life-blood of an online business. But what are the best ways to drive targeted traffic directly to your website? Here are 7 great tips to help you decide.
1. Offline advertising = Online profits
Whatever you’re trying to sell online will most likely link to a relevant or appropriate media section offline. For example, if you’re selling bicycles from your website, there will undoubtedly be a suitable offline magazine, in which you can place an ad. [...]