Tag: Keyword Optimization

Over Optimization and the OOP – Does a Penalty Exist?

Posted on Jul.17, 2009, under Web Traffic No Comments

If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).
I’m sure you’re probably thinking: “prove it”. If that’s what you’re thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:
Over-Optimization penalty because of too much anchor text. You [...]


Onpage Optimization: Essential for Effective Offpage Optimization

Posted on Jul.04, 2009, under Web Traffic No Comments

Onpage optimization is the process by which various elements on an individual web page are structured so that the web page can be found by the search engines for specific keyword(s) or keyword phrases.
Onpage optimization will not guarantee any top rating within a search engine, only offpage optimization can offer that guarantee. However, offpage optimization is far more effective WHEN onpage optimization is in place.
Onpage optimization is not difficult. It does however take time to make sure all the pieces [...]


Ten Steps To A Well Optimized Website – Step 3: Site Structure

Posted on Jun.06, 2009, under Web Traffic No Comments

Welcome to part three in this search engine positioning series. Last week we discussed the importance and considerations that much be made while creating the content that will provide the highest ROI for your optimization efforts. In part three we will discuss the importance of site structure.
While there are numerous factors involved with the search engine algorithms, site structure is certainly of constant importance. Cleaner structure that removes lines of code between your key content and the search engine spiders [...]


Keyword Optimization – How To Achieve It

Posted on May.22, 2009, under Web Traffic No Comments

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.
It’s called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for you:
- With the right keywords, you will attract the viewers most interested in the items or services on your site.
- You will rank higher in the search engines for your chosen keywords, saving you [...]


Website Keyword Optimisation (or Optimization)

Posted on Mar.26, 2009, under Web Design No Comments

Whether you are starting with a new site or you already have an
existing one, you need to spend a little time on choosing the
keywords that you want your site to be found with.
Keywords are the terms that people will type into a search
engine to find your product or service.
Spend some time and consider what someone looking for your
product or service might type into a search engine to find you.
Maybe ask some friends what they would type into find your
service etc.
Unfortunately [...]


Keyword Optimization – How To Achieve It

Posted on Dec.17, 2008, under Web Design No Comments

The most important thing you can do for your business and your
website is develop relevant keywords that are not too
competitive yet generate targeted traffic to your website.
It’s called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for
you:
- With the right keywords, you will attract the viewers most
interested in the items or services on your site.
- You will rank higher in the search engines for your chosen
keywords, saving you thousands of dollars [...]


Keyword Optimization – How To Achieve It

Posted on Nov.21, 2008, under Web Design No Comments

The most important thing you can do for your business and your
website is develop relevant keywords that are not too
competitive yet generate targeted traffic to your website.
It’s called keyword optimization. Why is it important?
Because Keywords and keyword phrases do a couple of things for
you:
- With the right keywords, you will attract the viewers most
interested in the items or services on your site.
- You will rank higher in the search engines for your chosen
keywords, saving you thousands of dollars [...]