Thaidoweb 2008

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams “Notice me!” so insistently, they blend into an muffled chorus. It’s not easy for one to stand out with a clear, distinctive voice – like a soloist above the choir. That only happens when the business is clear about expressing its [...]

I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only.
The replies I got were enlightening. So much so, I made a list of things applicants did wrong. Here it is.
I should point out I was initially prepared to give everyone [...]

Working as a freelancer can be a fabulous opportunity to earn
money. Some small business owners use sites such as Guru.com and
Elance.com to supplement their income and attract new clients,
while others work full time providing freelance services.
Whatever your situation is, you want to win jobs you apply for.
Throughout the hundreds of interactions I’ve had with
freelancers, I’ve noticed a pattern that separates freelancing
professionals who get jobs from those who don’t. Here they are
in a summarized format:
1) Customize your Proposal Customizing your proposal [...]

A brain surgeon was conversing with a famous writer at a party. “When I retire, I’d like to become a writer,” he told her. “That’s interesting,” she responded. “When I retire, I’d like to become a brain surgeon.” Running a website isn’t exactly brain surgery, but like writing professionally, neither is it as easy as many people think it is. But as with writing, it looks easy. “It must be nice to work at home and make money online,” they [...]