Why Start A Blog? I knew about blogging and blogs for years before I actually started my first blog… So this begs the question… “Why did it take me over 4 years to start my 1st blog?” Well, why would I want a blog? After all, blogs are just for geeks, self opinionated left or [...]

Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that “doorway pages” are BAD and some have stated that search engines “hate doorway pages”. For clarification on these type of issues, let’s start by explaining some simple ground rules looking beyond the jargon and terminology. Do Search [...]

Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself? The answer is: Yes, [...]

Writing for the web is totally different to writing for printed matter. We tend to scan content on the web hunting for the information we’re after, as opposed to reading word-for-word. As a result of this, there are certain guidelines you should be sure to follow when writing copy for your website: 1. Use clear [...]

Content is the most important part of any website. The Internet was created in the first place as an information source. If the content on your site does not provide the information needed by its users it will provide little in the way of value to your visitors who surf for information on many subjects. [...]

When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You’ll need to classify products into categories, but these will serve as obstacles and even deal killers if those categories do not match those in the heads of shoppers. I’ve [...]

There are quite a few new software and search engine optimization solutions and products out there these days. The main focus of them seems to concentrate on getting the best keywords for your site. Some even offer to scan your competitors web site in order to find out which keywords they are using, suggesting that [...]

I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. So I put an ad on a freelance site. It specified the programming qualifications needed, stated that the successful candidate should have good English, and was for companies only. The replies I got were [...]

Is there a language barrier on your Web site? No, I’m not talking about someone who doesn’t speak English. I’m talking about the actual communication that goes on between your Web site visitor and your Web site content. Sometimes the communication breaks down and your message is not understood. I’d call that an Internet language [...]

Your website design may be affecting your sales in ways that you may not believe. Here are a few website design tips to help you improve your website and ad copy for greater profitability: 1. You could decrease or increase the length of your ad copy. There is no rule on how long your ad [...]