Don’t share this with people of a nervous disposition because I really can’t restrain myself any longer. Picture the scene if you will… [A conversation last week though it could be this week or the next - it happens all the time...] Anon: “We want lots of people to find our website but it doesn’t [...]

On November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google’s updates in the very same way that names are given to hurricanes, and [...]