Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: “Well, I Would Hope So!” When you make a claim, don’t think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears. Then you’ll realize how [...]

A brain surgeon was conversing with a famous writer at a party. “When I retire, I’d like to become a writer,” he told her. “That’s interesting,” she responded. “When I retire, I’d like to become a brain surgeon.” Running a website isn’t exactly brain surgery, but like writing professionally, neither is it as easy as [...]