Personalized search is a hot topic especially since Yahoo! and Microsoft have announced they are aggressively developing this service. Most likely, people will be leery of personalized search if they think that this is just be another way for companies to market to them. Search engine research has shown that there are typically two types [...]

What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping? Your answer to this question may determine the success of your website. So think carefully How we define what a website is all depends on which [...]

Pick a target audience and the research says they are looking for their financial advisor to communicate with them over the Internet. They expect the advisors website to be a digital extension of the personal relationship they have with their financial advisor. Over one million affluent households were surveyed by Forrester Research and overwhelming they [...]