Tag: Home Page Content

Why is Search Engine Optimisation Expensive?

Posted on Jul.11, 2009, under Web Traffic No Comments

Many of our customers (http://www.internet-marketing-australia.com) find search engine optimisation (SEO) services quite expensive. From the client’s point of view the results are intangible and the process is lengthy. Therefore, the clients are often reluctant to commit to the additional expense.
Typically, a call for SEO comes after the website is already up and running. The quoted price depends on the client’s needs, industry, positioning, etc. The price varies a lot, yet the cost of optimisation is comparable to the cost of [...]


How to Test Your Web Headlines and Web Site Home Page to Sell More Products and Services

Posted on Apr.22, 2009, under Web Design No Comments

A client asked me, at what point do you change your Web site when not making enough sales? My answer? Within a month because as long as your ad copy is weak, those weak sales numbers will continue.
Your coach is number one on Google and 35 other search engines with the key words, “book coaching.” While web site hits were high, I noticed a below 2% conversion rate for one top eBook. The culprits? My homepage headlines lead my [...]


Understanding Search and Design Leads to Better Search Engine Results

Posted on Feb.15, 2009, under Web Design No Comments

The problem, however, is that many Web designers still cannot grasp the purity of Googles laser-like approach to search. It is the purity of this search that connects Web sites to one another.
Lets look at a case study of a public relations agency.
Design Matters
In the case of Virginia-based Rourk Public Relations, www.rourkpr.com, the challenge was to communicate with potential clients using just the right balance of text content and Web graphics. Using Google as a search engine benchmark during [...]