The Internet reaches a worldwide audience, but how far can your website copy actually go? For international appeal your sites content needs to be in the language of your target audience. The Big Idea For the sake of illustration lets look at Spanish online users. Recent studies undertaken for the Spanish Research Association by Nielsen [...]

Is your Web site only in English? If it is, you could be missing out on a huge market, because around two-thirds of Web users don’t have English as their mother tongue. Communicate with hundreds of millions of consumers around the world For many businesses – right from the smallest upwards – much of the [...]

Is your Web site only in English? If it is, you could be missing out on a huge market, because around two-thirds of Web users don’t have English as their mother tongue. Communicate with hundreds of millions of consumers around the world For many businesses – right from the smallest upwards – much of the [...]