Tag: Hilltop

Link Building in Light of Vision-based Page Segmentation

Posted on Jul.03, 2009, under Web Traffic No Comments

The days of basing a successful link building strategy on link quantity and anchor text alone may be numbered. The link popularity theories behind PageRank and Hilltop remain important, but major search engines are continually adding new elements to their link algorithms to improve search relevance. One of these new elements is the concept of visual page segmentation which was recently proposed in a paper entitled “Block-level Link Analysis,” by Deng Cai, Xaiofei He, Ji-Rong Wen and Wei-Ying, available online [...]


Forget SEO ? It?s All About Conversion!

Posted on Jun.19, 2009, under Web Traffic No Comments

Which SEO hat do you wear? Is it white or black? Or perhaps it’s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.
So, you finesse your site, schmooze the algorithm du jour and [...]