Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]
Free For All Links Pages have been given a bad name in recent history . The “green” internet marketer who posts to an FFA page and receives thousands of emails and very few sales for his efforts may find them too much of a hassle to deal with. I can certainly empathize since I have [...]
In the early days of the World Wide Web, when things were just getting started many geek speak terms were jockeying for position to be the standards for years to come. I used to drive by a California-based company every day that had named itself YKK and think, “What a pity.” Then I think what [...]
No, that’s not the real question. The real question is “How in the Heck Do You Make a Website???” You do not have to buy software. You do not have to invest $300 in a special online program, either. You can do this for free. My websites were created for free and I did them [...]
Even if youre not an accomplished webmaster you can still have a professional looking website. You may be like I was five years agoyoure teaching yourself web design and youre starting to catch on to that HTML stuff. Youre so excited about your new bag of tricksbut slow down partner, sometimes less is more. In [...]
A content-rich site is one that has lots of informative articles up at it, usually centered around a theme. Most sites can not quite pull off being WikiPedia, so they specialize. For instance, you could do a site for dog owners. Possible articles on that site would cover: WHERE TO GET A DOG HOW TO [...]
1) They don’t have their own domain. If you knew that you were going to the primo networking event of the year, would you bring business cards printed with your neighbors telephone number? Heck no! So why would you waste your time and energy building a reputable web site design firm, under somebody else’s domain? [...]
A while ago one of my clients approached me and mentioned that they were experiencing a serious problem with customer registrations (obtaining customer names and e-mail addresses), on their web site. They still had a lot of traffic, but were finding that the ratio between traffic and registrations had been dropping steadily. H’mm, click-thru conversion [...]
Information overload is something that will happen to all of us at one time or the other. Net Newbies, in particular, are prime targets for that terrible affliction. The incredible variety of ads and come-ons assaulting the Newbie is frightening just by the sheer number! All the marketers want you to sign-up for a seminar [...]
“My site had a severe case of link rot and yours may too!” Have you ever run a link checking program on your website? No, not one of those quickie link checks, but a “full site” link check? What you learn about your website may disturb you. It happened to me this week. As owner [...]
