When you write a press release, what is your ultimate goal? No doubt, getting the information to as many publications and on as many Web sites as possible. The focus lies in moving outward? taking the press release to as many *other* sources as possible. We buy lists of journalists, pay public relations companies to [...]
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product. If you are selling a solution to premature hair loss, put PREMATURE HAIR LOSS in your headline. Your headline will catch the eye of everyone who suffers from this predicament. If you want teenagers [...]
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them? While it [...]
Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do [...]
This you DO NOT want to miss: The newest report out on “seeing” what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats. Do you really want to know what people see when they visit your site? You think you’re ready for the [...]
In this article, I will attempt to cover the basics of creating a great quality web design template for your site. Now it’s a known fact that the layout or “eye candy” as I put it will determine whether your visitors will stay more than 15 seconds or they will just become another statistic. In [...]
I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase “Build it and they will come” no longer applies on the internet but I’m not sure how many people really believe it. I look at sites everyday as part of my sales strategy [...]
Countdown to Armageddon – at least you’d think so judging from some of the garish copy and blaring headlines screaming at you from so many websites. At the opposite extreme though, you’ve some sites which don’t even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that’ll [...]
You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: Part one of this article is available at http://www.bookcoaching.com/freearticles/article-56.shtml. 6. Make [...]
You have only 10 seconds to impress your potential buyer. Your Web site visitors don’t care about you. They care what you can do for them. Give them a reason to buy. If you haven’t reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a [...]
