FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts… including John Caples, David Ogilvy, Brett McFall… and yours truly… recommend you invest at least 80% of your time on the headline. Why? Because if the headline doesn’t grab the attention of your reader? [...]

According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful–and that important! An effective headline will do many things at once. It will attract the readers attention, convey [...]

If your ads aren’t paying off then you need this quick method in writing ads that get orders. Step 1 – Write a headline that will draw attention to your product or service.Don’t write headlines with phrases like: Attention please!! Create headlines that IMMEDIATELY let people know what you are selling. If you have envelopes [...]

Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh ? grammatically speaking ? but holy smokes, it does it have ‘stopping power’… Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we’re all [...]

If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. [...]

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you’ll face when promoting your site in the hit exchanges. So how do you cut through this and get people to [...]

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we [...]

The title of this article also happens to be one of the “20 Greatest Headlines Ever Written.” Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful–and that important! However, over the last few [...]

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in [...]

Question 1. What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service? What you’re talking about here are two different ways to measure your website. "Read More Here" is what I would call a variable [...]