Thaidoweb 2008

FACT: Most people don’t spend anywhere near enough time on creating a strong, compelling headline.
Which is why many copywriting experts… including John Caples, David Ogilvy, Brett McFall… and yours truly… recommend you invest at least 80% of your time on the headline.
Why? Because if the headline doesn’t grab the attention of your reader? then you can be guaranteed that nothing else will.
So how many headlines should you write?
I always recommend that you generate at least 30-50 headlines to grab your [...]

According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful–and that important!
An effective headline will do many things at once. It will attract the readers attention, convey benefits by appealing to the readers self-interest and it will set the stage for what is to come. It will also target the audience for which [...]

If your ads aren’t paying off then you need this quick method in writing ads that get orders. Step 1 – Write a headline that will draw attention to your product or service.Don’t write headlines with phrases like: Attention please!! Create headlines that IMMEDIATELY let people know what you are selling. If you have envelopes for sale at a discount, use a headline, which says: Discount Envelopes. Step 2 – Don’t confuse the reader with several different offers in one [...]

Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh ? grammatically speaking ? but holy smokes, it does it have ’stopping power’…
Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we’re all busy people
First you need to be introduced AIDA.
- A stands for ATTENTION, as in get some or you lose your chance – I stands [...]

If you’re a retailer and the only kind of advertising you do is built around sales events, you don’t need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what’s on sale, the amount to be saved and your store’s name, address and phone number. You should also include your web address as most of today’s consumers expect you to have one.
But what if you’re not a retailer or you [...]

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you’ll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what you’re advertising?
There are three tips listed below on how to make your site stand out and [...]

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic [...]

The title of this article also happens to be one of the “20 Greatest Headlines Ever Written.”
Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful–and that important!
However, over the last few years, I’ve noticed a proliferation of badly written–or just plain weak headlines–both online and off!
Particularly disturbing is the copycat syndrome. I can’t even begin to tell you [...]

When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers. Flyers are simply full page ads that are distributed directly to your potential customers. There are several ways in which they can be distributed.
You can either make the flyers yourself or have them made professionally, which might not be in the budget. [...]

Question 1.
What do you mean by conversion? Do you mean getting someone to answer the simplest call to action such as "read more here" or actually selling a product or service?
What you’re talking about here are two different ways to measure your website. "Read More Here" is what I would call a variable affecting your conversion rate. I call these kinds of variables "Micro Conversions" because they are all small (microscopic even) steps toward a full conversion. A micro conversion [...]