Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams “Notice me!” so insistently, they blend into an muffled chorus. It’s not easy for one to [...]
In a recent report for a new client, I wrote: “Remember, a visitor’s search doesn’t end when they leave Google. Their search and the phrases associated with it continue right through to the completion of the task they have in mind.” Many of us pay attention to the keywords and phrases being used by our [...]
The Importance of Page Content The content of a page is probably the most important consideration when building traffic to your web site. Other techniques do gain more traffic but page content and content of your web site in general is most important when producing a good quality site that will naturally build traffic. 1.1 [...]
I recently completed a Marketing Makeover for an Ad that wasn’t generating results for the owner of a Piano Tuning Business. Here is the original ad: ======================================== A BETTER PIANO A well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and [...]
Recently I came across a web site with the heading “How to get a million visitors without spending a dime in advertising.” Unfortunately the web site didn’t actually tell me how I could do that – that information was only available through an eBook sold on the site. The price of the eBook was around [...]
The Cold Hard Facts?.. One of the most important factors in being successful in your business is to learn how to rank high in the search engines. It has been said that the search engines can account for as much as 95% of all the traffic to your website! If you fail to take advantage [...]
Search engine optimization is one of most popular online marketing tool for any website. With more websites coming online every day the competition gets larger, so you have to make sure you can out SEO them before they out do you. In this article I will tell how to increase your ranking and how to [...]
Rule One :- The Headline The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading. The headline should intrigue and captivate the reader. It’s sole aim is to make the reader continue on to read the body text. You should take great time and trouble [...]
Over the past couple of months it has been quite noticeable that the amount of time and effort that is going into website promotion is rapidly rising and therefore so is the associated cost of keeping ahead of the competition. More and more people are devoting more and more time to website promotion and it [...]
To many websites, webmasters discover that major sources of website traffic come from search engines. Therefore, they are all keen on gaining top search engine placements through search engine optimization. Based on our several years of SEO experience, we point out some common mistakes and shed some lights to correct it. 1. Cannot Get Indexed [...]
