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	<title>Thaidoweb 2008 &#187; Hand Radio</title>
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		<title>Direct Response Advertising; Radio vs TV</title>
		<link>http://www.thaidoweb.com/2009/07/05/direct-response-advertising-radio-vs-tv/</link>
		<comments>http://www.thaidoweb.com/2009/07/05/direct-response-advertising-radio-vs-tv/#comments</comments>
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		<description><![CDATA[Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and &#8220;move up&#8221; sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the [...]]]></description>
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		<title>Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business</title>
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		<pubDate>Thu, 14 May 2009 11:46:04 +0000</pubDate>
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		<description><![CDATA[In the marketing world, radio has earned the reputation of being the odd step-cousin. You know the one. No one knows quite what to do with him. Especially at family gatherings when everyone tries hard to avoid sitting with him. (After all, who knows WHAT he&#8217;ll start talking about.) Much of that reputation comes from [...]]]></description>
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