Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might [...]
Ok… Where to start? Well, I guess I will start at the beginning….. Like many surfers and especially webmasters and webmarketers, I spend quite a bit of time running around the net, researching this, investigating that and so on. So of course I come across any number of questionable websites with even more doubtful software. [...]
Question 1 Does it help to track visitor behavior on websites through software? Yes is the simple answer. No debate is required but I’ll offer a simple explanation. If you don’t measure, how do you expect to know what to improve? You can guess and hope you get it right, but if you have effective [...]
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation. But are search engine [...]
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors. Ultimately this means more people finding your website and increased sales and lead generation. But are search engine [...]
QUESTION: My business is very small, just me and two employees, and our product really cant be sold online. Do I really need a website? — Robin C. ANSWER: Congratulations, Robin, you are the one millionth person to ask me that question. Smile for the cameras, brush the streamers and confetti from your hair and [...]
Should Generating Revenue From A Website Be The Prime Motivator? A pure sales site has only one purpose… to generate as much revenue as possible at any cost. In other words, your experience–good or bad–is inconsequential to the ultimate goal of the site and may well sacrifice customer satisfaction to make a sale. How many [...]
orry to have to tell you this but not everybody who comes to your site is going to like it. No matter how much you put into designing it, no matter how good your content is, there’s someone out there who’s just not gonna dig it. Personalities are personalities and the best way you can [...]
Web design! Before a few weeks ago, when I heard those words, they went into my “other” category! “Other” people, with “other” educations, with “other” minds – brilliant minds, unlike mine(!) — were the designers of webpages. Certainly NOT me! But that was before I ran across a simple process that taught me to do [...]
If you are in a printing company and you have piled customers on the rush, of course you wouldnt want to tell them to wait or run into other printing presses for their prints. This will be not good for your reputation. Thanks to the new printers, printing jobs no matter how large and outsized, [...]
