According to the dictionary, the definition of the word “overture” is as follows: “An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.” Hmmmmmmmm…very interesting definition–especially that part about “a new relationship.” I think pay-per-click giant Overture should look up the definition of their own [...]

In the fall of 1990, the musical group Snap had a monster number one hit record called, “I’ve Got The Power.” Nowadays, a search engine and a directory (AKA) Google and Yahoo!–number one and number two respectively, have “the power,” and we handed it to them on a silver platter. The aforementioned search engine and [...]

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need". But what does it mean? It sounds a little odd doesn’t it? Does it mean that people are frivolous & go around making irrational purchases [...]

Whether you’re building just one website, or a half dozen a month, one of the first things you have to do is decide on a color scheme. You may have no background in design, or you may be a color-blind web designer. (No, really, I know one!) Either way, it’s not always the easiest task [...]

What colors do you have at your website? Can they make a difference in the number of sales that you generate? Can the use of the right colors in your website design actually increase your sales? The answer is yes! So pay attention to thesee website design secrets. When people see certain colors they can [...]

You may not believe it, but people still judge things by their appearances. How does your website look? The appearance of your web site text can actually increase or decrease your sales. The size, font, style and color of your text can easily affect your reader’s buying decision. Below are web advertising ten points to [...]

Getting traffic to your website is not the only factor that affects your sales. Your website has to be powerful enough to convert these traffic and visitors to buyers. By re-decorating your website, you can empower it and amplify your sales and traffic. Below are a few website design tips to help you. The use [...]

The appearance of your web site text can actually increase or decrease your sales. The size, font, style and colour of your text can easily affect your reader’s buying decision. Below are ten points to consider when typing text on your web site. 1. Easy To Read – You want to make it easy for [...]

The use of the right colors on your web site can actually increase your sales. When people see certain colors they can change their emotions or they can symbolize things related to the colors. Here are a list of colors with some emotions and symbolizations they can cause: Red – love, excitement, warmth Pink – [...]