Want to create print ads that get results? Below are three keys to get you started. 1. Write for the eye. Print ads are visual. Therefore, craft ads with the eye in mind. Eyes are kind of picky, though. So, here’s a checklist of what eyes like and don’t like: * A catchy headline that [...]
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business. And it may give you an advantage over competitors who don’t use brochures. Printing technology has made big advancements in the last decade, including high speed, high-resolution color photocopiers and laser printers. This [...]
1. Hunt for Catchy Domain Names and Get a Quality Paid Host You probably have a domain name already, but you might consider getting new ones for different sections of your website or for different target markets. Gone are the days when it used to cost $50 to register a .com and most people can [...]
The purpose of Project Management Software is to provide an environment in which a group of people can work together on joint projects. Most projects involve the development and implementation of new ideas, and these ideas have to be presented, evaluated, and revised. The role of Project Management Software is to help this collaborative effort [...]
Advertising and promoting your business is expensive, so it’s important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. Let’s start by understanding the difference between agencies and designers. Typically, a designer will work on specific projects under your direction. For [...]
Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you’re like many entrepreneurs I speak with, you probably don’t. All over the world, small business owners are spending thousands of dollars on building and [...]
Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you’re selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and [...]
Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don’t quite know how to take advantage of it. Fortunately, it’s a mystery that’s solved pretty easily once an advertiser knows where to turn for advice. There are fundamental truths about Yellow Page advertising that so [...]
What are you trying to say with you business card? We have talked about collecting other people’s business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card. It is easier to get into a conversation when you have a [...]
When youre self-employed, choosing a website designer is a crucial decision, as a good website can bring you more business and a bad one can drive away prospective customers. Below are some important things to consider when selecting a website designer for your new site or site redesign. What Types Of Websites Designers Are Out [...]
