Advertising is a very precise science. It finds its bases in many different fields including copywriting, psychology and even math. In recent decades, we have observed a slow but steady beautification of advertising. For marketing experts this can work. For less savvy advertisers, it is a huge pitfall that draws attention away from the much [...]
Colin Wheildon, in his book “Type & Layout” waxes on about this or that font in body text. The findings of his research, however, are decisive. “Body type must be set in serif type if the designer [website owner] intends it to be read and understood. More than five times as many readers are likely [...]
Don’t mess with those links! When you’re designing your site, you should leave your text links in their natural state–blue and underlined. We all want to be creative and not do the bland, expected, normal thing. We want to change our links to red, green, yellow, even black–anything but blue. And we have the urge [...]
I’m not a professional web site designer and openly admit there is a lot that I don’t know. But if you’re a beginner I probably know more than you do, so listen up. Rather than give a lengthy dissertation on web design I have broken it down into the following points: Keep your navigation bars [...]
A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few [...]
This is the fourth of eight articles about website design. Our discussion will deal with some of the issues which need to be considered when developing a new online presence. You may have already thought of some of these, but perhaps there are probably things which you haven’t even considered. In the last article, we [...]
I’ve seen feature-itis strike, and sometimes paralyze, new website owners. With no good reason, their websites take over a year to go live. How do you know if you’re suffering from feature-itis? Here are some symptoms: you hear about the latest, cool website feature and you must investigate it before moving any further with your [...]
Having spent a number of years in the internet design and marketing industry I have seen how important the balance of web design / optimization is to the success of any e-marketing venture. In the past I have had clients who were frustrated by the fact that competitor web sites ranking high in the search [...]
What is PageRank? PageRank is one of the important factors that determine Search Engine Results Page (SERP). It is a numerical value assigned by Google that shows the importance of a web page. When one page links to another, it is actually casting a vote for the other page. It goes to say that a [...]
1. “Bookmark This Web Site Now”Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site. For example tell them you add new content everyday. 2. “Subscribe To Our Free E-zine” Tell your [...]
