It appears that most webmasters have come from the world of advertising. Their website content emphasizes “marketing and promotion”. Just to prove my point, do a Google search on “marketing promotion”. As I write, Google comes up with “about 5,910,000″ entries. Gosh imagine the good fortune of a listing on page one! Of course, the [...]

As a writer, editor, web designer, forum maven, etc. [boy, I sound multi-talented!] I try to give my clients a/k/a customers a little something extra whenever or wherever possible. No, not so that they take advantage of my kindness, rather to show that I go the extra mile for them. Hey, it is a competitive [...]

This is assuming you already know what to do with business cards. There have been tips already focusing on what to do with business cards to make them look professional even if the owners are not. To make them appear interesting to make people not throw them away the minute they are put in their [...]

Benefits and Features in Marketing It’s a way of thinking and it is something you hear constantly in marketing circles. Highlighting the benefits of a product more than the features will always attract more potential clients, keep them reading and sell more. It’s all in the words. Though I am not (and never have been) [...]

The line what you see is what you get is not always true especially when put into context. Try creating or putting a photo or a drawing in the computer, then putting all the right colors. What do you get? You have just created the perfect picture! Using all the techniques the software has to [...]

Clearly, the Internet technology is going at a tremendous pace and you need to make a presence for yourself in this vast and lucrative market. So, lets dive in the subject right away and say that you need to have a web site. An e-business site to create a presence for you on the web. [...]

Clearly, the Internet technology is going at a tremendous pace and you need to make a presence for yourself in this vast and lucrative market. So, lets dive in the subject right away and say that you need to have a web site. An e-business site to create a presence for you on the web. [...]