The decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will you move your prospect closer to the sale? There are really [...]

Traditional brochures typically tell the story of your company, i.e. they give evidence that you or your company have the wherewithal in personnel, capital, clout and expertise to perform the services you say you can perform or deliver the product you’re selling. They are usually 3 or 4 panel affairs, printed on glossy paper, and [...]

There is a lot to consider when choosing the right paper for printing. Paper quality should never be taken for granted or else you might lose the whole printing factor. Some designers don’t give much consideration in the kind of paper they are going to use. This is not so tolerable because in the first [...]

Even nowadays, too many companies are essentially cutting up their printed brochures and pasting them online as the prime content for their website. It seems like the cheap and easy option but actually its the very expensive one, and it will cost them countless customers and almost guarantee low search engine rankings. Here are the [...]