If the headline is what gets them there, then it’s the *proof* that keeps them there. Follow closely… A powerful headline is 10% what you say and 90% what you prove. Headlines can simultaneously create curiosity and skepticism. Until proven otherwise, your headline is an empty promise. It’s important that you fully understand that the [...]

Do you know why the majority of people use the Internet? The majority of people use the Internet to do some type of research. In other words, to read. Now, how can you use this knowledge to your advantage? Simple. Give people what they want! Provide plenty of good, quality, free content on your website [...]

7. Create high quality content – make clear points with each paragraph you write. Each paragraph should build on the previous one, so that you are pulling your visitor through your page naturally. You are trying to pre sell the product or service to your visitor. This puts them in a natural frame of mind [...]

If you are a PHP coder, HTML hawker or a ASP junkie, then you have most likely experienced to frustration of having a poorly organized work area. Then, to make matters worse you have trouble deciphering your code, not to mention problems you have debugging. There are a few simple steps that you can take [...]

You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how you’re going to make a gazillion dollars! Most of them are one page mini-sites devoted [...]

You see them all the time, pre-packaged websites selling everything from acorns to zinc. Most of them have a nice professional look about them, with good pictures and graphics. Of course, the sales literature with the offer telling you how you’re going to make a gazillion dollars! Most of them are one page mini-sites devoted [...]