At first glance, it may seem like offering a product that is appealing to everyone will generate more sales than one geared toward a small group of people. But the fact is, this concept rarely ever pans out. Try not to be lulled by the thought. Instead, what you need is to focus on solving [...]

Congratulations! You’ve got a brand new site and it’s doing pretty well. You check your statistics every day and the hits and page views keep climbing, your links are all in order and everything looks very good. On top of that, your guestbook is filling with great comments and you’re getting a few emails now [...]

It is the little things that can affect visitors perception of your web site. Recently, I crafted and sent off a proposal to a potential client regarding a writing project and some web page assistance. There are several things on this persons site that need attention, common things I have observed on other sites too: [...]

How can you use pictures, photos and other images that create a connection with your website visitor? Proper use of images can emulate an immediate personal connection with your website visitor. First and foremost, DO NOT over use or overload your website with images, photos or picture. Overuse slows your website loading down and ineffective [...]

At first glance the internet seems to be place of high technology, high investment media beyond the reach of the common folks. But it is not so. For all small enterprise and work at home professionals the internet is the most cost effective and user friendly medium. In terms of ease of adapting to the [...]

Mambo can be particularly useful if you don’t want to do customization, but simply add a lot of pages to your site. Mambo is definitely the way to go if you are comparing it with Typo3. We found Typo3 to be server resource intensive. Typo3 is also a bit complicated and not suitable for complete [...]

The other day I was surfing the web as normal, going quickly from site to site. I was looking for a good site to present with an Excellent Site award and I was getting frustrated because nothing was measuring up. You know, more of the say old thing time after time. I’m sure you’ve had [...]

After reviewing thousands of web sites over the past couple of years for my Exceptional Sites Award, I have come to the conclusion that many business web sites are missing the boat. For example; I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty [...]

Mambo can be particularly useful if you don’t want to do customization, but simply add a lot of pages to your site. Mambo is definitely the way to go if you are comparing it with Typo3. We found Typo3 to be server resource intensive. Typo3 is also a bit complicated and not suitable for complete [...]

After reviewing thousands of web sites over the past couple of years for my Exceptional Sites Award, I have come to the conclusion that many business web sites are missing the boat. For example; I’ve been working on some offline promotions and was searching for a simple targeted mailing list. I searched through about twenty [...]