If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty). I’m sure you’re probably thinking: “prove it”. If that’s what you’re [...]

According to the dictionary, the definition of the word “overture” is as follows: “An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.” Hmmmmmmmm…very interesting definition–especially that part about “a new relationship.” I think pay-per-click giant Overture should look up the definition of their own [...]

Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I’m about to tell you. The company name is “Car Spa” and [...]

Software development is a risky business. Many software developers are barely skilled at their trade, much less at business. They can’t understand how your business operates – and their code isn’t unreliable. It crashes constantly. It isn’t professional. It hurts your business. If you want software developed for your business, what can you do? You [...]

Google use a very complex function to determine which search results to return, Google is always changing and Modifying that function to better Serve the Search Engine User. The one constant is quality back links. These are pages linking to you without you linking back to them. 1 – Post to Newsgroups Many Newsgroups will [...]

I don’t know about you, but when I built my first web site three years back I don’t know anything about the webloggers. One day when I checking the features of my web host control panel (after two months of uploading my first home page) I saw the link ‘Webstats’. That was the first time [...]

Google this, Google that, Google Google Google……. My name is Debbie and I am a Google PR Junkie. I have to laugh at myself as I say that. Because to me I was a Google PR junkie. I had to know what my PR was everyday! Sometimes more than once a day (ok, ok, i’ll [...]

Recently one of my students asked a great question: We have a product we want to sell online – and we need to make money fast. We already have a domain name. What should I do in the next 10 days? Here are some ideas: 1. Take *good* photographs of your product. The picture will [...]

I admit it, I have a problem. I’m a control freak and I like to do things myself because “I’ll do it right and save money at the same time”. This philosophy has gotten me in trouble more than once. Most recently, I broke my blog. Because I knew enough to know that I didn’t [...]

If you’ve been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort. All you had to do was load up the page with the keywords you wanted to rank [...]