**How Colors are Used in web design:** Demarcates screen elements into groups- You can pu a blue background for your navagational bar and white for rest of your page. This tells the visitor that the blue area has different elements and grabs his attention. You can relate different groups of element on your screen- If [...]

3 Tips For Writing Content That Will Make You Sales

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in [...]

A web site without images is boring and hard to read. Images add pizzazz to your web site, make a web site more visually appealing, support your web content, provide a visual representation of your product, and break up text and make your web pages easier to read. “A picture is worth a thousand words.” [...]

Focus groups – how to run them

A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company. When and why to use focus groups Focus groups are most often used [...]

Designing your Web Site

Once you have planned thoroughly your web site and prepared tons of great content to offer your visitors, it’s time to materialize all that in a well-structured, professional-looking design. WHAT IS A GOOD WEB DESIGN? It’s difficult to arrive to a definition of good web design. Depending on the type of site and your goals, [...]

Emotions (and feelings) play a strong role in the marketing and selling process. Therefore, we need to be aware of the emotional impact of our websites. So, in this article, I am considering three of the uncomfortable emotions and/or feelings that visitors experience as they surf the Internet and come in contact with various websites. [...]

When To Do It Yourself and When to Hire a Pro

When designing your website, think of the goal of your company and the statement that you want to project to the current or potential customers that you come in contact with. But deciding whether to design the site yourself or hiring a professional web designer to do the job for you is a decision that [...]

What’s in a Name?

Have you ever visited a website (possibly one you saw advertised in an email or through a link on another site) that did not have its own Domain Name? For instance, was the address of the site something along the lines of…. http://members.freehost.com/~business24701/… or anything similar to that? (note that link is made up). Of [...]

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