Lets examine the use of Giorgio Armani Company’s advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image. I have chosen Giorgio Armani Parfum (cologne), Armani Exchange (A|X), Emporio Armani(Dreamers), and Giorgio Armani [...]

User-centered design (UCD) is a project approach that puts the intended users of a site at the centre of its design and development. It does this by talking directly to the user at key points in the project to make sure the site will deliver upon their requirements. The stages are carried out in an [...]

Everyone struggles to make their sites appealing. Nonetheless, only a few has discovered the formula behind pretty and serviceable site. Some sites need little alterations but some need total overhauling. The latter, being the most taxing than the former, has to start off on the right foot. What does it take to have tempting and [...]

Colors can influence our behavior, feelings and psyche. In fact, colors are oftentimes used as treatment to psychotics and other mentally incapacitated persons. However, when it comes to web designing, many designers overlook the enigmatic power of colors. It can bring life to any image, text or graphics. It can create the atmosphere needed in [...]

Printed materials as a means of communication has become something of a trend, or more like, a necessity. Everything that can be put in writing, has been put into writing. Every word that can be printed has been printed. Even feelings and emotions. This made the way for the creation and evolution of greeting cards. [...]

Designing your own successful web page can seem difficult and nearly impossible if you do not do a little research first. The reason you need to know the basics of web page design is because the design of your website will actually influence whether or not people continue to visit your site and ultimately, whether [...]

Many people hire professional web site designers for as much as a thousand plus USD! You can, and very easily, make a web site for almost one hundredth of that price, and probably in half the time. Here are 4 easy steps to get you started. 1. Find a quality Web Host This will probably [...]

Your home page is the most important page of your website. It is the one that will determine what your potential client or customer does after they arrive (i.e stays at or leaves your website). Research on web usability shows that you only have a few seconds to catch the attention of your website visitors. [...]

We’ve all read the countless publications about effective web site design, outstanding written content and the never ending need for search engine optimization. But often the importance of color for a web site is overlooked. Yet it is a proven fact that physical changes take place when individuals are exposed to certain colors. Because colors [...]

Colors are powerful, and create strong feelings. They can also make your web site look professional or look like a circus. Here are some powerful tips you should use every time you create a web site: 1 Use contrasting colors It is important to have contrast between the text and the background color, so that [...]