The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as: "A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on [...]

If you’ve been involved in SEO (search engine optimization) for a while, you may remember the time when you could create a web page and get it ranked at the top of any search engine with little effort. All you had to do was load up the page with the keywords you wanted to rank [...]