According to experts, just changing the headline of an ad or sales letter has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent! Yes, headlines are that powerful–and that important! An effective headline will do many things at once. It will attract the readers attention, convey [...]

“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to [...]

The title of this article also happens to be one of the “20 Greatest Headlines Ever Written.” Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful–and that important! However, over the last few [...]

Do you have your own site? Do you have any banners on your site? Banners are everywhere, the internet is full of them all over the place. So the question is, how do you ad a banner that receives a lot of clicks? – By not placing it with 20 other banners – By adding [...]

The intuitive algorithm. Roger Penrose considered it impossible. Thinking could never imitate a computer process. He said as much in his book, The Emperor’s New Mind. But, a new book, The Intuitive Algorithm, (IA), suggested that intuition was a pattern recognition process. Intuition propelled information through many neural regions like a lightning streak. Data moved [...]

You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned. After all your work, your potential customers won’t even read every one of those well chosen words. Is your genius lost on them? While it [...]

First and foremost – You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history [...]

How many times have you clicked on a website only to find a screen full of text? You read a large-scale headline and then all you see is text, much like reading a letter. You scan down the page looking for something to attract your attention. Do you know what youre really looking for? Youre [...]

When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don’t immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines. Here [...]

When creating an e-cover the whats the first thought that comes to mind? How do I do it? What software do I need? How much will it cost? How quickly will I have it complete? Most people will start searching for software to automatically create the cover. There are several cookie-cutter software packages available to [...]