Online vs. Offline Advertising

Let’s face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes… Majority of these emails are free and [...]

Ten Day Plan to Online Sales

Recently one of my students asked a great question: We have a product we want to sell online – and we need to make money fast. We already have a domain name. What should I do in the next 10 days? Here are some ideas: 1. Take *good* photographs of your product. The picture will [...]

The Power of Web Forms

Web forms allow site owners to gather information about their site visitors. Web forms can be as simple as an email newsletter subscription box, or as complex as an advanced ecommerce checkout page. Here are some tips on making the most of your web forms. Not All Web Forms Are Created Equal Some web forms [...]

Website Copywriting Secrets for Major Success

Its a fact that one website will pull many times the leads or sales as a competing website. What causes this large variance in results? Its the copywriting on the website. Heres what weve learned works best from actual results and testing on dozens of websites weve done the copywriting for. 1. Make your website [...]

Free Offers Work – Customers Love Them

Almost all customers love free stuff. This is a lesson that I learned many years ago. I always try to offer a customer something that is free. Customers remember the free item more than items that they buy. Of all the different types of adds that I have run over the years, its the free [...]

Free Offers Work – Customers Love Them

Almost all customers love free stuff. This is a lesson that I learned many years ago. I always try to offer a customer something that is free. Customers remember the free item more than items that they buy. Of all the different types of adds that I have run over the years, its the free [...]