When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn’t spend millions of dollars annually for advertising if it [...]

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more [...]

You would rarely find these days a household or person who does not have access to a computer or the Internet. Thus, it is needless to say that if you are running a business it is important to make use of the advantage of the web. But marketing online has never been easier. There are [...]