So you have a beautiful website that you paid a pretty penny for and you are completely happy with it ? except no one can find it. Many web designers do not understand search engine positioning, so when they design your website little or no thought is given to the elements of design that may [...]

Design Principles and Elements

Design Principles and Elements A truly shocking number of web designers are unfamiliar with the basic principles and elements of design. Having never been through any formal design education, many just go with what they think ‘looks good’, with very mixed results. If you’re going to design a website, you’ll do much better if you [...]

Designing with C.R.A.P.

How do you decide where to place elements on the page? What colors should you use? How do you get people to notice your content. Believe it or not the answer resides in C.R.A.P. Contrast, Repetition, Alignment, Proximity. These basic elements of design can be found everywhere design is present. By following these four basic [...]

Simplify Your Web Site for Clarity and Ease of Use

There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information. Here are some simple ways to help clarify your web site’s message for your company or organization. Use the web as a tool for [...]

Designing an Online Portfolio

When designing an online portfolio, pay special attention to your colors, design elements, layout style, and content. Typically, artists and designers are the ones who have to obsess about these things; but really, if you are selling anything from a service to a tangible product, you need to be careful how you choose to design [...]