Tag: Element

Over Optimization and the OOP – Does a Penalty Exist?

Posted on Jul.17, 2009, under Web Traffic No Comments

If you have questions about whether or not the Over-Optimization Penalty (OOP) exists or not, then you obviously haven’t pushed the limits enough with your own website optimization or organic SEO efforts to have experienced the joys of running into the OOP (Over-Optimization Penalty).
I’m sure you’re probably thinking: “prove it”. If that’s what you’re thinking, let me tell you about a specific example of what I call the Over-Optimization Penalty, or OOP:
Over-Optimization penalty because of too much anchor text. You [...]


Google Patent Application ? Linking

Posted on Jul.07, 2009, under Web Traffic No Comments

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:
"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."
The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult [...]


Whats On Your Business Card?

Posted on Jul.07, 2009, under Web Traffic No Comments

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.
Here’s how to use the necessary ingredients to create a great business card
Your name should be the biggest part of the card. Right there where the eye can pick it out without searching.
Avoid the old trap of name and phone number in 6 point [...]


What Makes Advertising Successful?

Posted on Jul.03, 2009, under Web Traffic No Comments

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. The wording is the single most important element in determining a successful ad. What counts most is what you say and how you say it. 2. PLACEMENT IN APPROPRIATE PUBLICATION. This might seem obvious, but it is often neglected. If the right people don’t see your ad, they can’t respond. 3. SPACE/PRICE IN PROPORTION. You simply can’t sell high priced merchandise from a small classified or [...]


15 Questions to Ask Your Software Vendor

Posted on Jun.29, 2009, under Computer and PC Tips No Comments

When making a decision to buy any piece of software there are a number of criteria typically evaluated. One of the most important elements in the decision process is the strength of the company that builds the software. In fact a survey of 19,000 customers has identified that company strength is the most important factor in choosing software, with the price of the software being the fifth most important element.
In evaluating a company’s strength I would suggest you ask the [...]


10 Easy Steps to Boost Your Search Engine Rankings!

Posted on Jun.25, 2009, under Web Traffic No Comments

In order that someone finds your website and buys your product on the Internet it is essential to make it known to the world. So the first thing you do is to submit to search engines.
But a search engine listing alone does not assure you will receive any new visitors to your Website until and unless you appear among the high rankers. Your Website must achieve higher search engine rankings in order that your customers are able to find your [...]


How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

Posted on Jun.12, 2009, under Web Traffic No Comments

If you’re interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.
A great ad with the wrong headline can bomb, whereas a great headline on an average ad will probably do OK. Let’s take a look at a few techniques for coming up with sales-boosting headlines.
First things first: Avoid these proven sales-killing “headlines” like the pox:
Your company [...]


Use Free Articles To Create High Quality Backlinks Part II

Posted on May.28, 2009, under Web Traffic No Comments

The first part has dealt with introductory elements which could provide quality to an article. Yet, there are more to follow with a view to reach the wanted standard quality of the syndication of an article.
3) Writing an attractive title
Articles should be of a great interest so as to get the readers down to the resource box or lead the webmasters to reprint the article as it is on their sites. The first element to catch the eye of a [...]


How To Become an SEO Expert – 5 Secrets That Will Allow You to Outperform 95% of All Webmasters

Posted on May.26, 2009, under Web Traffic No Comments

Becoming an SEO expert, or a search engine optimization expert, is something that is worth your while if you are interested in getting your web page noticed and increasing your traffic. It is not hard to become an SEO expert if you simply know what steps you need follow to take you there. As long as you follow these steps and are diligent, you will become the SEO expert you want to be. Read the following topics, then research them [...]


The Wonders of Wordtracker: Its More than a Hunt for Keywords

Posted on May.21, 2009, under Web Traffic No Comments

For me personally, Wordtracker.com is not just a tool for looking up keywords. Sure, that’s one good use for it, but what I want to distinguish is another influential and exciting use for Wordtracker as an SEO resource.
“Keywords” for use in your Meta tags are probably the least influential element in search engine optimization these days. However, hunting for keywords still seems the most popular use for Wordtracker. After all, it contains over 336 million queries within its database, which [...]