I get the L.A. Times delivered to my door every day, but I don’t read it for the articles. It is a Pulitzer Prize winning newspaper, but the articles just don’t interest me. Unlike most people, I read the paper for the advertisements because there is a lot to learn from them. Over 90% of [...]
More about advertising from BIG Mike McDaniel It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits. Advertise benefits and your advertising will be a success. Take a poll, they don’t care about car dealers, banks or tire stores. All they care about is “What’s in it [...]
Remember, as a child lying in bed and listening to stories. Remember how engaged you were. Remember how you never got bored of them and always wanted to learn more. Well, there’s a good reason why… and here’s how what you learnt as a young child could help you attract, and keep more customers… Metaphors [...]
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do [...]
FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in peoples perceptions. There goes that age-old debate — Perception versus Reality. I say that perception is someones impression of reality. And sometimes… no matter what is reality, you just cant change peoples perception of a situation or thing. Lets define these words…(impression) noun: [...]
If you’re just starting out in your career as a web designer, you likely have a lot of work left to do before you have an established portfolio. After all, it’s hard to convince potential new customers that you have the talent and skills to create a website if you have no portfolio to show [...]
In recent years, the web design industry has experienced a growth rate of huge proportions, due entirely to the numerous companies that have appeared as a result of continued Internet expansion. The business world’s appetite for websites and ecommerce solutions show no signs of abating in the near future, and organisations and individuals who want [...]
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain…… Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics [...]
If you’re just starting out in your career as a web designer, you likely have a lot of work left to do before you have an established portfolio. After all, it’s hard to convince potential new customers that you have the talent and skills to create a website if you have no portfolio to show [...]
Like any area of business your website needs some effort from you if its going to be successful. You’d be foolish to just build any old website and hope it works. Yet this approach, or rather lack of approach, is still widespread on the internet. Businesses still dont seem to understand what the internet can [...]
