According to the dictionary, the definition of the word “overture” is as follows: “An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer.” Hmmmmmmmm…very interesting definition–especially that part about “a new relationship.” I think pay-per-click giant Overture should look up the definition of their own [...]

Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy. Here are seven ways [...]

If you go strictly by the numbers, Yahoo, MSN and Google are the “Big 3″ of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that’s a subject for a different day. The point is, out of all those [...]

With the growing popularity and automation of wyswig (what you see is what you get) web site design software titles, a growing number of small business and individuals are creating their own web sites. Should you make your own web site? One school of thought is that you can save yourself some cash by making [...]

Want to know what the worst thing to say on a homepage is? “Welcome to our homepage.” And yet, time after time, we all come across such homepages on the Internet. The reason that this is such a poor opening gambit is the fact that the visitor already knows he / she is looking at [...]

A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only [...]

Most of us know that we need to advertise our products and our services, some of us still believe we are too small to invest in a advertising campaign. Now while a full-fledged marketing effort may be too much for your operation, it is however crucial to your success that you are involved in some [...]

Behold, the fool saith, “Put not all thine eggs in the one basket” – which is but a manner of saying, “Scatter your money and your attention”; but the wise man saith, “Put all of your eggs in the one basket and – WATCH THAT BASKET.” – Pudd’nhead Wilson’s Calendar (Mark Twain) Hosting is a [...]