“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters. The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to [...]

Being an internet businessman, the most important tools your business is your website. Your website reflects you and your business and is of paramount importance to you. This is the main reason why you should look at more considerations than just good design while designing your website. The following are a few suggestions to create [...]

Some people can sit down and write effective sales copy as easily as you or I might write a shopping list. However, the majority of us have to work a little harder than that to come up with text that will be effective. The one thing that every single one of us has in common [...]

Since I’m a web designer, I have a tendency to think everyone understands that having a website is important. Every once in a while, I have to remind myself that some people just haven’t heard yet! Why is having a website such a big deal? Here are 6 reasons: A website increases your credibility. Your [...]

Once you have created an internet sales page that works, then you have a template you can use again and again, customizing the basic formula to any product in your line. The key is to be sure to include all the elements of an effective sales page, and use a formula that has been tested [...]

A professional looking web site is a very important part of developing a profitable Internet business. However, your sales copy is just as important — each will play a major role in your success. The key to writing effective sales copy is simply learning how to write persuasive words specifically written for your targeted potential [...]