Commonly we hear that a one or two percent CR (Conversion Ratio) is good. By this is meant that one or two visitors take the desired action in accordance with the site purpose. Perhaps they make a purchase, request further information, or download a file. Such numbers mean different things to different people. Many sites [...]

Commonly we hear that a one or two percent CR (Conversion Ratio) is good. By this is meant that one or two visitors take the desired action in accordance with the site purpose. Perhaps they make a purchase, request further information, or download a file. Such numbers mean different things to different people. Many sites [...]

“The requested URL /file.html was not found on this server. Apache/1.3.14 Server at www.yourdomain.com Port 80″. Does that look familiar? If you’ve ever accidentally tried to access a page that doesn’t exist, possibly by following an outdated link or by misspelling the name of the page, you’ve probably seen something like the above appear on [...]