Black Hat SEO: Web Spamming and Linking to Bad Neighborhoods So you want to exchange links with other web sites in order to get higher search engine rankings? So you want to create hundreds of auto-generated, keyword rich pages for your site? Before you go and link to every website that is willing to exchange [...]
Did you know that you can dramatically increase the number of visitors that come to your site on a daily basis from Google? And it’s not constantly improving your position in Google search engine result pages(SERPs) for your competitive keywords which can take some time after working on your search engine marketing campaigns. I take [...]
In today’s world of website promotion and traffic building, a whole new set of terms and definitions have developed. To be a successful webmaster and/or website owner, it is important to know the meanings of some of the most popular link exchange and search engine terms. 1. Algorithm: The mathematical computation used by major search [...]
Lately, there have been a lot of heated discussions regarding link building. Is it ethical to create a link building campaign? Does Google or any other search engine penalize for "link farms" (a bunch of non-related links created for the SOLE purpose of increasing search engine ratings)? Is the "link building era" over? Link Farms [...]
The date: 29th July 2005. The time: early morning. I got out of bed and fired up my PC. Opened my browser to check my site. Had a look at the third-party Google toolbar plugin (http://toolbar.google.com/) on said browser (FireFox). It showed grey. Ice formed in my stomach. I opened my bugged version of Internet [...]
While there are many ethical SEO firms serving Internet users today, a few notorious practitioners also exist. One of them called me just the other day. "We can get your site to be number one in the search engines for the top 20 search terms you choose," promised the telemarketer. I don’t usually give telemarketers [...]
Sometimes questions will arise around the subject of gateway information pages or doorway pages. People have heard that “doorway pages” are BAD and some have stated that search engines “hate doorway pages”. For clarification on these type of issues, let’s start by explaining some simple ground rules looking beyond the jargon and terminology. Do Search [...]
Doorway and Feeder pages can be immensely powerful in building a flow of traffic to your website. In particular, they attract TARGETED visitors that convert more readily to sales and subscribers. It’s important to see these pages as part of an overall marketing strategy, with all the elements working together towards attracting and channelling your [...]
Treat Every Page Like It’s Your Homepage! This is something you may not have thought about. The search engine “see’s” your online business as web pages, not a single web site. Remember people will be entering your site on web pages other than your homepage. Your homepage may not rank well for a certain term, [...]
