When you need a phone number, you do a quick search on the Internet and in a few seconds, you’ve got the information you need. And you probably receive a lot of contact information right inside the emails you receive every day. Both methods are by far more convenient than using those white or yellow-colored [...]
Your marketing and advertising won’t be effective if your potential customers don’t believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down. Even if it is possible, your claim that dieters can lose 50 pounds in a month probably won’t be believed. [...]
I just reviewed a new website and I’m in shock. Or, maybe, I’m just depressed about my failure to convince people to do what I tell them so they can make money. I’m not talking about complicated marketing strategies. Most websites, marketing and the like, fail on the basic stuff. For example, this webmaster wants [...]
The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product. Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, [...]
"How brochures can help you stand out from the competition, close the deal, and even build repeat business." Most brochures are nothing more than a collection of a few pictures and a few details about a business. However, brochures can be used as powerful tools that distinguish your company from your competition, further sell prospects [...]
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try. Considering how pervasive advertising is in our daily lives, it’s no surprise that people have such extreme views about it. Many [...]
When I surf the Net, I often see web sites filled with beautiful graphics that strive to capture my attention. Well, they do so for an instant, however I click away when I don’t immediately find relevant content. The content you add to your web site needs to attract both visitors and search engines. Here [...]
This is the time of year when everyone’s mailbox is flooded with holiday greetings and holiday offers. In all this clutter, it is entirely too easy for insignificant voices to get lost. Instead of sending out a December greeting card along with dozens or hundreds others in your customers’ mailboxes, look for times when you [...]
The preliminary lack of customers and abrupt cash flows often causes new small business owners to put off designing a well made logo and promotion resources professionally “until they achieve a clientele” or “unless they get themselves started”. Unluckily, designing their own promotion materials when they initiate their businesses instead of having them professionally produced [...]
This article may come as a surprise to you. Especially since it is written by a web designer. Let me explain…… Rescue Your Web Site from Boring Words and Poor Design. The difference between a successful website design and a site that brings in zero or very little business is not how nice the graphics [...]
