Internet marketing is a different ball game altogether when compared to traditional marketing. A brick and mortar store employs salespersons to guide and advise its customers. No such equivalent of a salesperson exists for an online store. This could be one of the reasons why people shy away from online stores. Given these circumstances, it [...]

When creating a web site design, it is easy to fall into the trap of trying to be all things to all people. In reality, the key to a good web site design is focus, focus, focus. We Dont Need No Stinkn Distractions It happens ever few weeks or so. I am sitting in front [...]

They may look cutting edge, but if you want a web site that contributes to your bottom line here are some design ideas you will want to avoid: Opening with Flash. If your site opens with a movie that your prospect is forced to sit through, no matter how short, before they can get to [...]

Are you in a dilemma whether to create a mini site or a content-based web site for your new product or service? The purpose of creating a web site should be to attract visitors and convert them to paying customers. Is a mini site with a few pages enough to do this or should you [...]

What do the Internets most profitable websites such as Dell, Amazon and Yahoo all have in common? They are plain, simple, and easy to use. The most effective web sites do not employ fancy graphics or animations to sell their products and services because these distractions take away from the goal of a website selling! [...]

There is nothing really specific that will make a site good. A website, as I mentioned before, is about expressing your ‘personality’. This is what makes a site interesting, because everyone has a unique personality. If you are designing your website yourself, I suggest you learn some HTML before starting. I used HTML editor and [...]

Internet marketing is a different ball game altogether when compared to traditional marketing. A brick and mortar store employs salespersons to guide and advise its customers. No such equivalent of a salesperson exists for an online store. This could be one of the reasons why people shy away from online stores. Given these circumstances, it [...]

Minisite is a simple one or two page site that focuses on one thing… 1. Get the sale OR 2. Get visitors to sign-up for your newsletter OR 3. Get the click to the affiliate program OR 4. Get click to Google Adsense Ads OR 5. Whatever it may be. The most important part is [...]

A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company. When and why to use focus groups Focus groups are most often used [...]

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings: 1) Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should [...]