Thaidoweb 2008

“The more things change, the more they stay the same”. That saying couldn’t be more true, especially when it comes to writing ads and sales letters.
The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to an effective advertisement.
When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:
1. Most people don’t make a buying decision [...]

Doesn’t that just grab you by the eyeballs and make you stop dead in your tracks? I mean it’s a little harsh ? grammatically speaking ? but holy smokes, it does it have ’stopping power’…
Now I’ll share with you a few secrets for creating good adverts. So let’s dive right in because we’re all busy people
First you need to be introduced AIDA.
- A stands for ATTENTION, as in get some or you lose your chance – I stands [...]

Alright, so you have a website but are lacking visitors? This article will discuss in detail the different ways to generate traffic for your site. Keep in mind that the simplest, yet most foolproof and trustworthy way of gaining targeted visitors to your site, is through your site’s content. No matter how many traffic generating programs you use, or how many affiliates you obtain, your site will never become popular if it does not have clear, unique content. This article [...]

The methods employed to increase your search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you – the time has come to face your website! A high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid this issue.
At least 85% of people looking [...]

Repetition is the key to getting your adverts and promotion efforts noticed but when does repetition become over saturation which inevitably leads to boredom? Boredom and apathy. This is one of the biggest challenges you’ll face when promoting your site in the hit exchanges. So how do you cut through this and get people to read your message and take an interest in what you’re advertising?
There are three tips listed below on how to make your site stand out and [...]

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action.
There are certain words that I refer to as “Power Words” that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.
For example, if I say to my daughter “clean up your room please” I get a totally different reaction than when I say “clean up your room NOW”, even if [...]

The most important aspect of any business is selling the product or service. Without sales, you aren’t generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.
All ads are written with a basic formula, which is:
1. Attract the attention of your prospect.
2. Interest your prospect in your product/service.
3. Cause your prospect to [...]

“Owning your business category online is more than just a few keywords… Is your website broken?”
Let’s face it, the Internet is a crowded place… and it’s becoming even more crowded as you read this. Your business can’t stand still online, and you can’t afford to look backwards. Qualified, targeted traffic generation is what we all desire. Owning your category online goes a long way in providing just that.
It’s not about just looking forward, but moving forward and taking some ownership. [...]

When we ran the contest back in 1998 we had a idea there would be a few visitors but we got a big surprise. We had up to 1000 people per hour from the local area sitting on the web site waiting for the cop to come in the drive thru. We ran the contest for 2 months and it was the best advertising we had ever done. It produced more then 500 new customers per month and caused a [...]

All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.
Generally, the “ad writer” wants the prospect to do one of the following:
Visit the store or website to see and judge the product for himself, or immediately reach [...]