Web Design for Wide Displays and Cross-Browser Support In ancient times — about 1995 or so — we early Internet adopters were promised that all the inflated costs and redundancies of Web use, like multiple browsers, expensive monitors and competing standards, would be settled issues by The New Millennium. Well, “TNM” arrived a while ago, [...]
Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Most, however don’t realize that there is an effective way to reduce the cost of your advertising while – at the same time – increasing its reach. Advertising co-ops are [...]
In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool. To support my argument (that we need to be aware of countries when [...]
Why is the quality of your text layout and design important on your web site? For the simple reason that people tends to stay longer on a web site that radiates quality and simplicity. Why? Because it gives you a more professional impression and the text is easy to read. On the web today there [...]
In the world of web design, there are plenty of mistakes you can make, and in this article, I’m going to look at what I believe to be the top 10 biggest. You need to check your site for these mistakes right now, and fix them if they’re there – otherwise you’re going to be [...]
The web is a relatively new medium – in fact, it’s often referred to as just that, ‘new media’ – and practical graphic design on the web is still less than ten years old, by all accounts. This fact means that plenty of so-called web designers are really just print graphic designers trying to transfer [...]
This article could also be titled ‘How much is this going to cost me?’ There are actually several parties you have to pay when having a website designed. I tend to use the analogy of a house, so I’ll run with that analogy here. First off, you may or may not realize that there are [...]
The key to effective web design is to convert visitors of your web site into buyers. There are numerous ways to do this, the first being the organization of you web site. Organization and allowing the visitor to easily navigate throughout your website is a powerful tool which must be incorporated into web design. First, [...]
Should your home page be a work of art, or should it concentrate on providing useful information? As shown below, the answer is both. The web page must first have sufficient information for the search engines to index it and show it in the results of a search, but also be sufficiently attractive to encourage [...]
So, you’ve decided that your company needs a web site. Now what? Since we are ultimately talking about your “online business image”, unless you yourself have web design experience, finding that perfect web designer to create your company site is a very important next step. If you’ve never had a web site created before, you [...]
