Tag: Dentists

4 Ways to Double the Power of Your Business Cards

Posted on Jul.04, 2009, under Web Traffic No Comments

Sure, everyone needs business cards. But why not make your business card do double or triple the work of an average business card.
Here are 4 proven ways to supercharge your business card into a powerful business tool.
1. Use the back of the card to include sales info. Good marketers know that customers need to be reminded at every opportunity how your product or service will help them. Even though business cards are small, you can still include some information on [...]


The Truth in Advertising

Posted on Jun.29, 2009, under Web Traffic No Comments

Most of us have seen at least a dozen different toothpaste commercials that claim, “Three out of four dentists recommend….” You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products–aspirin, cough syrup, antihistamines–are the best.
They are all recommended by 3 out of 4 professionals. [...]