Thaidoweb 2008

Radio advertising vs. television advertising
Many new advertisers assume that they should start on radio and “move up” sometime later to TV. I find that the road is usually smoother when it is taken in the other direction. TV can usually produce more immediate calls and instant prospects than radio and that is what the new advertiser needs — especially the new advertiser with a limited budget. Later, when TV has been producing new business for awhile, radio can be added [...]