Yes indeed, that’s all you’ve got, 30 seconds to make your website visitors decide to stick around…The internet has changed how we think about the customer, the product and the competition. I’m going to take you on a journey through these new ideas and show you what has changed and how you now can change [...]

If you’re a typical small business, you’ve probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who [...]

Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don’t know who to believe? Most of them probably are #1 so believe it or not, they aren’t lying to you. The question is, "What are they #1 in and is it [...]

In today’s fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap. Radio provides a one on one emotional experience. It creates a connection that is a personal and unique experience for each listener. It’s just [...]

A Web site can be your number one marketing tool if you keep refreshing it with new information and make it valuable to your target market. How long has it been since you made any changes to your Web site? For many companies, once they put up a Web site, they are done. Yeah, maybe [...]

There are many businesses that want to make the transition from a brick and mortar store and eventually create an online presence. Quite often the business owner will hire a web designer or developer to create a custom based solution to help his or her business have an online appearance. The toughest part of the [...]

Most website communications strategies can be based on the answers to two questions: Who is Using the Internet? According to www.worldinternetstats.com 68% of North Americans are using the Internet (we will focus on North America because we are an English language company). Of these users, 89% of people with an annual household income of more [...]

Okay, so the easy part is over, youve decided to create an online presence for your company. Now, one of the hardest questions you will need to ask yourself: What is the mission of my website? It may seem a little daunting at first, but know that by answering this question it will not only [...]

Website colors are very important when you are creating an online brand or developing a web site. Just as the copy promotes a message to your targeted audience, so do the colors you choose. Color adds focus, clarity and confidence in your business and your brand. It also helps highlight and emphasize points in your [...]

Running an effective website is a continuous process. I have compiled five (5) ways of doing it on a regular basis. 1. Maintain and Optimize Your Site. Maintenance is making sure your site is technically ready for visitors. To do this, a web site owner needs to regularly run site diagnostics to unearth common problems, [...]