If the headline is what gets them there, then it’s the *proof* that keeps them there. Follow closely… A powerful headline is 10% what you say and 90% what you prove. Headlines can simultaneously create curiosity and skepticism. Until proven otherwise, your headline is an empty promise. It’s important that you fully understand that the [...]

There is one golden rule, which is inherent in this free and extremely effective internet marketing strategy. First GIVE, and then TAKE. It’s as simple as that. Especially if it’s done properly the results could be tremendous. You provide valuable information regarding to your special field of knowledge but before that you must start a [...]

Whether you’re building just one website, or a half dozen a month, one of the first things you have to do is decide on a color scheme. You may have no background in design, or you may be a color-blind web designer. (No, really, I know one!) Either way, it’s not always the easiest task [...]