Many believe that when it comes to advertising, it’s a necessary evil. At least that’s how some businesses approach it. Some view it as simply a tool to showcase price and product while others see it as a way to counter their competitor’s ads. Know what? They’re all wrong. Here’s what you should be thinking [...]
Website promotion is a vital area in internet marketing that you should learn to master immediately. Your website is your HQ on the web, and as such, should be made prominent at the soonest possible time. The more people who would know about your website, the more visitors you would have. Increased web site traffic [...]
Your audience is the main reason for building a website. Without someone to view the pictures, graphics, words and hundreds of pages of information, you might as well spend your time playing golf. With this in mind, your audience, customer base, targetted traffic, whatever you want to acknowledge them as, request you follow three simple [...]
Getting a customer is not easy. Getting a visitor to decide that he or she wants to buy the product or service youre offering, getting out their credit card and giving you their hard-earned money is not a piece of cake. Most visitors to your Internet site, 97 – 99% of them if youre lucky, [...]
Creating your website is an investment in your business. When done right, it should be a powerful part of your overall marketing mix. Too often, businesses make the same mistakes when building or maintaining their website. If you’re planning a website development project, be sure to keep these ten areas in mind. If you currently [...]
I think these are greatly underestimated. Sure, I’m not going to be too well liked by many businesses that rely on big website design and construction jobs for their living, but I think most people could do well to start with a business card website first, before going all out with a massive online structure [...]
Online businesses are well-known lucrative and continuous sources of income. ‘Cookie cutter’ type web sites, in my opinion, are not what they appear. I too have fallen victim to the alluring hype of ‘click here to start making money today’. While it is true money can be made with these “pre-made” web sites, the ease [...]
Okay, so the easy part is over, youve decided to create an online presence for your company. Now, one of the hardest questions you will need to ask yourself: What is the mission of my website? It may seem a little daunting at first, but know that by answering this question it will not only [...]
No matter the size of your business, having a web site is a low cost way to market your services and products twenty-four hours a day. Web sites are a constant advertisement for your business and will help you reach your targeted customers effectively. Your business will not be able to compete without a well-designed [...]
You hear a great deal about the Internet these days — that it’s revolutionised communication … commerce … education … Life-As-We-Know-It … Is this just hype? You be the judge: AN INTERNET TALE After spending over twenty years at the Chalk-face, as a high school teacher, the novelty had worn off somewhat, so I did [...]
