An integral part of any quality CRM system is lead tracking software. This is the part of the system that helps you gather customer data from your sales force. The ideal lead tracking software package, however, won’t just tell you where the sales are coming from, but will help generate revenue by pointing sales representative [...]
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be advantageous to [...]
You can create more traffic for you and your business without spending any additional money on marketing. With guerilla marketing, it is more about out-smarting the competition than it is about out-spending the competition. Boundless opportunities and countless positive effects on your business await you when you take advantage of the guerilla- marketing concept. Guerilla [...]
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it’s practical, it’s systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers. Layout and presentation make [...]
I have yet to see a business that, sometimes in spite of themselves, didn’t benefit from implementing a Customer Relationship Management (CRM) or a simpler Contact Management software solution. Your small business might be the rare exception, but if you can relate to some of the following scenarios, you may be ready to take advantage [...]
Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising? Know this: Radio can be a [...]
While searching the web these days, it’s hard not to notice all those little Local tabs sprouting up in the vicinity of the search field on virtually every major search engine. Within the past year, the race has been to integrate a plethora of advanced features into local search capabilities. Already we’re seeing features like [...]
Everything being equal, more traffic to your website translates into more sales. Hence you read a lot lately about ways to generate more traffic to your website. I’d like to begin by saying that more traffic does not necessarily equal more sales. Your website can attract tons of traffic for the freebies and if it [...]
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising. Advertising, or paying good money to get your message in front of your target market, still has a place in your marketing mix, although it’s not quite as effective as [...]
When the economy is down, your website sales may go down too. Below are some online promotion secrets to help you when the economy is down and your sales plunge: 1. Sell more back end products to your existing customer base. You already created rapport, trust and proved your credibility to them. 2. Make it [...]
