If you’re anything like me, you have a favourite search engine and you’re loyal to it. You never use any others (which made this research difficult for yours truly), insist yours is the be-all and end-all and you even go so far as to deny any shortcomings it may have. But is your search engine [...]

Do know your audience It’s important to know your audience. If you write for a site that sells toys you’ll use other words, colors, images etc. compared to a site for online banking. Write and design with your visitors in mind. Don’t get tempted to write for yourself. Don’t use meaningless words Do you have [...]

As my occupation is that of a proofreader, one of the first things I look for in a website is quality copy; to me its important that the textual content is clear and concise with correct spelling and proper punctuation. Many websites I have looked at have sadly failed to follow this basic rule and [...]

When a prospect lands on your website will he or she understand what you are presenting? Do your ordering/sign up instructions make sense? Can prospects easily find the information they are searching for? If you dont know the answers to these questions you may be driving away potential customers. As a writer I put a [...]